Magic Ingredients
The suggestion that some almost miraculous discovery makes the product exceptionally effective
Testimonial
A famous personality is used to endorse the product
SNOB APPEAL
he suggestion that the use of the product makes the customer part of an elite group with a luxurious and glamorous life style
Glittering Generalities
The message this commercial gives, through indirectly, is that if you buy the item, you will be using a wonderful product, and it will change your life.
FACTS AND FIGURES
Statistics and objective factual information is used to prove the superiority of the product
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