Evolution of AT & T logo
The first Bell logo
is adopted.
is adopted.
Bell Logo, 1969
Designer: Saul Bass (1920 1996)
Firm: Bass & Yager
Designer: Saul Bass (1920 1996)
Firm: Bass & Yager
AT&T Logo, 1984
Designer: Saul Bass
Firm: Bass & Yager
Designer: Saul Bass
Firm: Bass & Yager
The new AT & T logo (November 21, 2005)
While I was reading symbol: The Alphabet of Human Thought, I found it to be very interesting to learn about different symbols and logos and how they communicate without words. Also how some logos went through changes to draw peoples attention. I thought of At&t how their logo have changed through out the times. The logo used to be a bell, then totally changed to a globe wanting the company to be worldwide. The most recent logo feel new century it has 3D feel also at&t is written in lower case to create friendly feel to it.
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